> ## Documentation Index
> Fetch the complete documentation index at: https://docs.theaitracker.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns and brands

> How tracked brands are organised, and what each dashboard tells you.

A **campaign** is one tracked brand. Everything in AI Tracker hangs off it —
topics, prompts, answers, competitors, sentiment, and connected traffic
sources. Two brands never share data, and switching between them switches the
entire dashboard.

Agencies and multi-brand teams run one campaign per client or per brand. Plans
differ in how many you can have: Starter covers one website, Growth five, and
Enterprise / Agency is unlimited. See [Plans and billing](/guides/billing).

## Switching brands

The brand switcher sits at the top of the sidebar. Selecting a different brand
reloads the dashboard against that campaign and returns you to **Visibility** —
deliberately, because a page like a single prompt's detail view belongs to the
brand you just left.

**Add brand** in the same menu starts the [setup wizard](/guides/onboarding)
again for a new campaign.

## What each page shows

<AccordionGroup>
  <Accordion title="Visibility">
    Your headline number: the share of tracked answers your brand appeared in,
    broken down by AI platform and plotted over time.

    Scoring weighs the *kind* of appearance. An answer that **links** to you
    counts fully; an answer that only **mentions** you by name counts half. The
    reasoning is that being cited as a source is a stronger result than being
    named in passing.

    The same page shows which brands and domains keep appearing alongside you,
    and how often they appear in answers where you don't — which is usually the
    fastest way to find the gaps worth attacking.
  </Accordion>

  <Accordion title="Prompts">
    Every question you track, its performance, and one click in, the full text
    of every answer each platform gave, along with the sources that answer
    cited. See [Managing prompts](/guides/prompts).
  </Accordion>

  <Accordion title="Traffic">
    Real sessions arriving from AI assistants, which of your pages get cited in
    AI answers, and your Google and Bing search performance next to it. Needs
    at least one connected integration — see [AI traffic](/guides/traffic).
  </Accordion>

  <Accordion title="Sentiment">
    How the answers *described* you, rather than whether you appeared. Each
    score comes with the specific positive and negative points the AI drew on,
    and the individual mentions behind it.

    Worth watching when visibility is healthy but conversion isn't: appearing
    in every answer as the expensive option is a different problem from not
    appearing at all.
  </Accordion>

  <Accordion title="Accessibility">
    Whether AI crawlers can actually reach your site — robots rules, per-bot
    crawler access, and Core Web Vitals. AI platforms can only cite pages they
    can fetch, so this is the first thing to check when visibility is
    stubbornly low despite good content.
  </Accordion>

  <Accordion title="Brand Hub">
    The brand profile captured during setup — description, brand variants,
    market, language — kept editable. Changing your brand variants here changes
    what counts as a mention going forward.
  </Accordion>
</AccordionGroup>

## Competitors

You never have to tell AI Tracker who your competitors are. Domains that appear
alongside you in tracked answers are collected automatically, then classified
to separate genuine direct competitors from the review sites, directories and
publishers that also show up.

That classification matters to your score: domains that are not direct
competitors carry less weight in the benchmark, so a page of listicles doesn't
drown out the two brands you actually lose deals to.

## Choosing platforms

A campaign runs against the AI platforms your plan includes. You can narrow
that list — per campaign, or per individual prompt — when a platform isn't
relevant to a particular question.

Narrowing only ever reduces the list. You cannot enable a platform your plan
doesn't cover; upgrading is what adds one. See
[Plans and billing](/guides/billing).

<Note>
  A platform is asked a given prompt at most once a day. If one fails, it
  retries on the next run rather than the same day, so an occasional gap in a
  per-platform chart is normal.
</Note>

## Deleting and pausing

Deactivating a campaign stops its prompts running while keeping its history
intact — the right move for a client on pause or a brand between campaigns.
History is preserved beyond what the upstream platforms retain, so a paused
campaign resumed months later still has its full trend.


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