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People increasingly ask ChatGPT, Perplexity and Google’s AI answers instead of scrolling a list of blue links. AI Tracker measures how often, and how favourably, your brand appears in those answers. You give it a set of questions your customers actually ask. It puts those questions to the AI platforms on a schedule, reads every answer, and records whether you were mentioned, whether you were linked, who was named alongside you, and how the answer talked about you.

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What you get

Visibility score

The share of tracked answers your brand appears in, per platform and over time — so you can see whether you are gaining or losing ground.

The actual answers

Every response is stored in full, with the sources it cited. Any score can be traced back to the answers behind it.

Competitor benchmarks

The brands and domains that keep appearing next to you, and how often they appear when you don’t.

Brand sentiment

Not just whether you were mentioned, but how you were described — with the positive and negative points the AI drew on.

AI traffic

Real sessions arriving from AI assistants, pulled from Google Analytics and Search Console, next to your visibility trend.

API and MCP

Pull everything into your own reporting, or connect Claude or Cursor directly to your campaigns.

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Platforms tracked

Which platforms run for your prompts is set by your plan — see Plans and billing. You can also narrow the list per campaign or per prompt if you only care about some of them.

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Where to start

Quickstart

From sign-up to your first tracked answers.

Setting up your brand

What the setup wizard asks for, and why each answer matters.

Managing prompts

Choosing, adding and pruning the questions you track.

API reference

Authentication, endpoints, and the MCP server.