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Setup runs once, the first time you sign in, and takes about five minutes. It is worth slowing down for: almost everything it collects feeds directly into how your visibility is measured. A rushed setup produces confident-looking numbers about the wrong brand. You can leave and come back — your progress is saved, and you resume where you stopped.

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Step 1 — Project details

Enter your website address. AI Tracker looks it up and fills in the rest for you:
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How your brand is normally written. This is the primary name matched against AI answers, so use the form customers use — not the legal entity name.
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The market your prompts are asked from. AI answers are geographically sensitive: “best accountants” returns an entirely different set of brands in the UK than in the US. Pick the market you actually sell into.
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The language prompts are asked in.
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Used to line up daily results with your reporting days.
Check the auto-filled values rather than accepting them. The lookup is good at well-known brands and less good at new sites with thin homepages.

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Step 2 — Verify brand profile

AI Tracker reads your site and drafts a profile. Two fields matter more than they look.

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Business description

A few sentences on what you do, who you serve, and how you position yourself. This is used as context when generating prompts and when judging whether an answer is really about you. A vague description produces vague prompts.

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Brand variants

The other names people use for you. This list is what makes detection robust — an answer that says “we’d recommend Acme” should count even though your brand is registered as “Acme Analytics Ltd”. Add every form that a real answer might use:
Avoid variants that are ordinary words on their own. A variant like Base or Compass will match answers that have nothing to do with you and inflate your visibility score. Specific beats generous.

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Step 3 — Review topics

Topics are the themes you want to be found for. AI Tracker suggests a set from your brand profile; you keep the relevant ones and add anything missing.
  • Up to 10 topics, with 3 a good starting point.
  • Each topic gets its own generated prompts, which you can review before finishing.
  • Topics are how prompts stay organised later, so name them the way your team talks about the business.
Start narrow. Three topics you genuinely compete on give you a readable trend far sooner than ten that dilute your prompt allowance across areas you don’t really sell into.
Topics are not permanent. You can add, rename and retire them at any time from the Prompts page.

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Step 4 — Add integrations

The final step offers three optional connections: Analytics and Search Console can be connected under different Google accounts, which matters if your analytics access and your search access sit with different people or clients. Choose Skip for now if you don’t have access to hand. Nothing else depends on it — you can connect later from Integrations, and connecting backfills roughly a year of history within minutes.

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After you finish

Finishing takes you to Prompts, where your starter prompts are being generated in the background. The table fills in on its own within a minute or two.
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Read the generated prompts

They are a starting point, not an answer. Deactivate any you wouldn’t actually expect a customer to ask.
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Add your own

The questions your sales team hears are usually better than anything generated. See Managing prompts.
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Wait for the first run

Prompts run once a day, so your first results land within 24 hours.

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Adding another brand later

On plans that include more than one website, Add brand re-runs this same wizard for a new campaign. Each brand keeps its own topics, prompts, integrations and history — see Campaigns.