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A campaign is one tracked brand. Everything in AI Tracker hangs off it — topics, prompts, answers, competitors, sentiment, and connected traffic sources. Two brands never share data, and switching between them switches the entire dashboard. Agencies and multi-brand teams run one campaign per client or per brand. Plans differ in how many you can have: Starter covers one website, Growth five, and Enterprise / Agency is unlimited. See Plans and billing.

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Switching brands

The brand switcher sits at the top of the sidebar. Selecting a different brand reloads the dashboard against that campaign and returns you to Visibility — deliberately, because a page like a single prompt’s detail view belongs to the brand you just left. Add brand in the same menu starts the setup wizard again for a new campaign.

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What each page shows

Your headline number: the share of tracked answers your brand appeared in, broken down by AI platform and plotted over time.Scoring weighs the kind of appearance. An answer that links to you counts fully; an answer that only mentions you by name counts half. The reasoning is that being cited as a source is a stronger result than being named in passing.The same page shows which brands and domains keep appearing alongside you, and how often they appear in answers where you don’t — which is usually the fastest way to find the gaps worth attacking.
Every question you track, its performance, and one click in, the full text of every answer each platform gave, along with the sources that answer cited. See Managing prompts.
Real sessions arriving from AI assistants, which of your pages get cited in AI answers, and your Google and Bing search performance next to it. Needs at least one connected integration — see AI traffic.
How the answers described you, rather than whether you appeared. Each score comes with the specific positive and negative points the AI drew on, and the individual mentions behind it.Worth watching when visibility is healthy but conversion isn’t: appearing in every answer as the expensive option is a different problem from not appearing at all.
Whether AI crawlers can actually reach your site — robots rules, per-bot crawler access, and Core Web Vitals. AI platforms can only cite pages they can fetch, so this is the first thing to check when visibility is stubbornly low despite good content.
The brand profile captured during setup — description, brand variants, market, language — kept editable. Changing your brand variants here changes what counts as a mention going forward.

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Competitors

You never have to tell AI Tracker who your competitors are. Domains that appear alongside you in tracked answers are collected automatically, then classified to separate genuine direct competitors from the review sites, directories and publishers that also show up. That classification matters to your score: domains that are not direct competitors carry less weight in the benchmark, so a page of listicles doesn’t drown out the two brands you actually lose deals to.

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Choosing platforms

A campaign runs against the AI platforms your plan includes. You can narrow that list — per campaign, or per individual prompt — when a platform isn’t relevant to a particular question. Narrowing only ever reduces the list. You cannot enable a platform your plan doesn’t cover; upgrading is what adds one. See Plans and billing.
A platform is asked a given prompt at most once a day. If one fails, it retries on the next run rather than the same day, so an occasional gap in a per-platform chart is normal.

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Deleting and pausing

Deactivating a campaign stops its prompts running while keeping its history intact — the right move for a client on pause or a brand between campaigns. History is preserved beyond what the upstream platforms retain, so a paused campaign resumed months later still has its full trend.