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AI Tracker measures your visibility in AI answers without any integration at all. Connecting your analytics and search accounts adds the other half of the picture: whether that visibility turns into visits. All three are optional, and each can be connected at any time from Brand Hub → Integrations, or during setup.

Google Analytics 4

Sessions arriving from AI assistants, engagement, and the pages they land on.

Search Console

Clicks, impressions and position, plus how your AI-cited pages rank.

Bing Webmaster Tools

Bing and Copilot performance, and whether your pages are indexed at all.

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What connecting unlocks

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Two things worth knowing before you start

Connections belong to a campaign, not to your account. Running three brands means connecting each one to its own property — which is the point in an agency setup, where each client’s data stays with that client’s campaign.
They are connected separately and do not have to share a Google identity. This matters when a client grants you analytics access but search access sits with someone else, or vice versa.

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Connecting

1

Open Integrations

Brand Hub → Integrations, with the right brand selected in the sidebar switcher.
2

Sign in with the account that has access

You are sent to Google or Bing to sign in and approve access, then returned. Use the account that can actually see the property — access is the most common failure here, not configuration.
3

Choose the property or site

Pick which Analytics property, Search Console site or Bing site belongs to this brand. AI Tracker preselects the one matching your brand’s domain when it can find it.
4

Wait for the backfill

Roughly 400 days of history is pulled in within minutes. You do not have to wait for tomorrow to see a trend.

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Managing connections

Connected Google accounts can be given a nickname. Worth doing the moment you have more than two — client-acme-analytics is considerably easier to pick from a list than a generic Gmail address.
AI Tracker checks that the connected property actually covers your brand’s domain, and flags a mismatch rather than silently reporting someone else’s traffic. You can re-run that check after fixing access.
Selecting a different property re-runs the backfill and replaces the stored history for that source.
A source can be disconnected from one brand while staying connected to others, or removed from your account entirely. Already-collected history stays on the pages that used it.
What all of this feeds is the Traffic page — including its two known blind spots, which are worth reading before you reconcile these numbers against another tool.