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Setting up takes about five minutes. Getting your first results takes a little longer, because the AI platforms have to be asked your questions and their answers have to come back.
1

Create your account

Sign up at app.theaitracker.com. Starter and Growth both include a 7-day free trial.
2

Set up your brand

You are taken straight into a four-step setup wizard. Enter your website and AI Tracker fills in your brand name, description and market for you — check them rather than retyping them.The wizard then proposes topics (the areas you want to be found for) and generates a starter set of prompts for each one.See Setting up your brand for what each step asks and why it matters.
3

Connect your traffic sources (optional)

The last step offers Google Analytics, Search Console and Bing Webmaster Tools. Connecting them lets AI Tracker show real sessions arriving from AI assistants next to your visibility scores.You can skip this and connect later from Integrations — see Integrations.
4

Review your prompts

Finishing setup lands you on Prompts. Your starter prompts are generated in the background, so the table may be empty for a minute — it fills in on its own.Read them before you leave. Prompts are the whole measurement: a prompt nobody would actually type gives you a score that means nothing. Deactivate what doesn’t fit and add your own.
5

Wait for the first run

Tracked prompts run automatically once a day. Your first results appear on Visibility after the next scheduled run — so expect the dashboard to be quiet for up to 24 hours after setup.

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What happens next, automatically

Once you are set up, AI Tracker runs on its own:
A single provider is only asked a given prompt once per day. If a platform fails on one day it is retried the next, so an occasional gap in a chart is normal rather than a sign something is broken.

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Reading your first results

Your headline score: the share of tracked answers your brand appeared in. An answer that links you counts double an answer that only mentions you, so being cited as a source is worth more than being named in passing.Early scores move a lot. A week of data is the point at which the trend starts to mean something.
Every tracked question, with how it is performing and — one click in — the full text of every answer the platforms gave, including the sources they cited. This is where you find out why a score is what it is.
How the answers described you, with the specific positive and negative points behind the score. Useful when your visibility is fine but the framing isn’t.
Sessions arriving from AI assistants, and which of your pages are being cited in AI answers. Requires a connected Analytics or Search Console account.

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Common first-day questions

Prompts run on a daily schedule, so there is nothing to show until the first run completes. If it has been more than 24 hours, check that your prompts are Active on the Prompts page — inactive prompts never run.
That is expected on Starter, which tracks ChatGPT only. Growth adds Perplexity and Google AI Overviews. See Plans and billing.
Detection uses the brand variants captured during setup. If the answer refers to you by a name that isn’t on that list, add it — see Setting up your brand.
Use the External API to pull it into your own reporting, or connect an AI client over MCP and ask questions of it directly.