Skip to main content
A prompt is one question AI Tracker puts to the AI platforms on your behalf, over and over, so you can watch how the answer changes. Prompts are the entire measurement. Your visibility score is nothing more than “how often did you appear in the answers to these questions” — so a set of prompts nobody would really type produces a number that looks precise and means nothing. This is the page worth spending time on.

​
The Prompts page

Prompts are grouped by topic. For each one you get its status, how visible you are in its answers, where you tend to be positioned, the sentiment of the mentions, the market it runs in, and when it last ran. Click any prompt to open its detail view: the full text of every answer, per platform and per day, with the sources each answer cited and a screenshot of the search result where one applies. When a score surprises you, this is where the explanation is.

​
Filtering and sorting

The toolbar filters on visibility, position, sentiment, mentions, location, last-updated and tags, with equals, contains, greater than and less than comparisons. Common uses:
  • Visibility equals 0 — the questions you are invisible for. Your work list.
  • Sentiment less than neutral — where you appear but are described badly.
  • Tags is empty — prompts that escaped your labelling scheme.

​
Prompt statuses

Deactivating never deletes history. A prompt turned off in March still shows its January and February results.

​
The active prompt cap

A campaign can only have a limited number of active prompts at once. The Prompts page shows where you stand — active count against the cap — and the count is enforced when you activate.
Prompts added past the cap are still saved, but stay inactive and will not run until you free a slot. Nothing is lost, but nothing new starts collecting data either. If you added prompts and they aren’t producing results, this is almost always why.
Freeing a slot is a matter of deactivating a prompt you care less about. Being forced to choose is the point: ten questions you genuinely compete on beat fifty you don’t.

​
Adding prompts

Use Add prompt on the Prompts page. You can paste several at once, one per line — numbered or bulleted lists are fine, the markers are stripped for you:
Each batch shares its settings:
​
string
required
Which topic to file the prompts under. Matched against your existing topics without regard to case, and created if nothing matches — so check your spelling, or you’ll end up with Analytics and analytcs side by side.
​
string
default:"us"
The market the prompts are asked from. AI answers vary sharply by country; track the markets you sell in rather than defaulting everything to one.
​
string[]
Up to 8 tags, 24 characters each, for your own grouping and filtering. Lowercased when saved.
Limits. 2,000 characters per prompt, 50 prompts per batch. Over-long prompts are skipped and listed back to you rather than failing the rest of the batch.
Prompts can also be added programmatically — see Create prompts in the API, or just ask an AI client connected over MCP to add them for you.

​
Writing prompts that measure something

The generated starter set is a reasonable baseline, not a finished job. The prompts that produce useful data tend to share a few traits.
best project management tool for architects is a real question. acme project management software is a brand lookup — you will appear in it every time, and it will tell you nothing.
A prompt you always win and a prompt you never win are equally uninformative. The value sits in the contested middle, where the answer changes as your content does.
Price, size, integration, industry, geography. cheapest, for small teams, that integrates with Xero, in the UK. These are how real questions are asked and they surface different competitors.
alternatives to <competitor> and <competitor> vs <competitor> are heavily used and are where a challenger brand can realistically break into an answer.
Rewording a prompt restarts its trend. If you want to test a variation, add it as a second prompt and keep the original running.

​
When a prompt isn’t returning results

Check the status. Suggested and inactive prompts never run. If it’s active and newly added, results appear after the next daily run.
Platform coverage comes from your plan, then any narrowing you applied to the campaign or to that specific prompt. Starter tracks ChatGPT only.
Open the prompt and read the answer. If your brand appears under a name that isn’t in your brand variants, add it in Brand Hub — detection only counts names it has been given. See brand variants.
Normal. Each platform is asked once a day and retries on the next run if it fails, rather than hammering the same day.