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Bing is worth connecting for a reason that isn’t obvious: Microsoft Copilot is built on Bing’s index. If Bing cannot crawl or index your pages, Copilot cannot cite them — and Bing Webmaster Tools is where you find that out.

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What you need

  • A verified site in Bing Webmaster Tools for the brand’s domain.
  • A Microsoft account with access to it.
Bing Webmaster Tools can import your verified sites directly from Search Console, which is usually faster than verifying from scratch.

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Connect

1

Open Integrations

Brand Hub → Integrations, with the right brand selected.
2

Choose Bing Webmaster Tools

Sign in with your Microsoft account and approve access.
3

Pick the site

Your verified sites are listed. Only verified sites appear — if the list is empty, verification hasn’t completed in Bing yet.

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What it adds

Copilot activity is blended into Bing’s totals. Microsoft does not expose a separate Copilot metric, so the chart is Bing and Copilot combined. There is no way to split them.

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Index health is the point

The three index cards are the ones to watch:
How many of your pages Bing actually holds. A number well below your real page count means Copilot can only draw on a fraction of your site.
Pages Bing tried to fetch and couldn’t. Each one is a page that can never be cited.
Pages excluded by your own robots rules. Frequently unintentional, and frequently the explanation for a whole section of a site being invisible to AI assistants.
The Accessibility page covers the same ground for the other AI crawlers — worth reading together when visibility is low despite good content.

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History

Bing’s API returns roughly the last six months. Because AI Tracker keeps its own copy from the day you connect, your history here keeps growing past that limit — so connecting earlier is worth more than it looks.

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Troubleshooting

The site isn’t verified in Bing Webmaster Tools under this Microsoft account. Verify it there first — importing from Search Console is the quickest route.
Normal. Bing’s share is a fraction of Google’s in most markets. Watch the trend and the index health rather than comparing absolute volumes.
Those columns only render once Bing is connected for the brand.
Check crawl errors and blocked-by-robots on the same cards — a robots rule change is the usual cause, and it will affect Copilot citations within weeks.